Slab is a proprietary user-interface designed to help consumers at grocery stores make informed food choices. It is an in-store experience that paves the path towards informed food choices.
Prompt: To design a product / service that helps consumers make healthier and more sustainable food choices.
Time Frame: 20 weeks
Project Phases: Generative Research, Ideation + Prototyping, Evaluative Research + Refinement + Presentation
GENERATIVE RESEARCH
Secondary Research:
Desk research and expert interviews were done to understand the impact of food choices on our health and the environment. This helped define the problem space and establish research questions for primary research.
Experts interviewed included doctors, dietitians and climate experts.
Click on photo to zoom
Experts chosen to understand the impact of food choices on health
Experts chosen to understand the impact of food choices on the environment
The Problem:
Consumers with specific needs and preferences find it challenging to make informed food choices at grocery stores.
Primary Research:
Surveys, participatory activities and ethnographic studies were conducted to answer three research questions that were established, which were:
Hacks by participants revealed by photo journal activity:
Grocery Shopping Journey Map:
User Need:
Consumers need transparency and personalization of food at the point of choice
Transparency: information beyond the food label that deems useful to decision-making
Personalization: easy product discovery based on specific consumer needs and preferences
IDEATION + PROTOTYPING
Concept Ideation:
Form Ideation:
User-Interface Development:
EVALUATIVE RESEARCH
Form Validation + Refinement:
An online survey was conducted with 30 participants, who were all active grocery shoppers.
Refinement based on user feedback & observations:
UI Validation + Refinement:
An online survey with 25 participants was conducted to validate the UI experience.
Feedback based on user feedback & observations:
Introducing SLAB
CONSUMER
Store Experience
Form Features
Information Beyond the Food Label
Personalized Product Discovery
Convenience Features
RETAILER
In-Store Installations
Why Invest In SLAB?
Process
Click on photos to zoom
